Big Retailers Partner With Studio For Twilight Merchandise
The time-honored tradition in Hollywood of striking exclusive merchandising deals with retailers is alive and well, and big retailers like Target and Walmart scramble to strike deals with studios for exclusive Twilight merchandise. These deals typically cover DVDs and Blu-rays with new footage as well as apparel, special trailers and digital downloads.
For example, Best Buy has previously packaged Summit's "Twilight: New Moon" in a steel case emblazoned with the Cullen Crest and Quileute Pack tattoo symbols on the front and including a "New Moon" cell phone skin inside. Walmart's "Ultimate Fan Edition" of the film's disc included never-before-seen footage of "Eclipse". And while Target offered the "Twilight Saga: Eclipse" as a collector's edition with the DVD, Blu0ray, exclusive packaging and six collectible cards, Walmart paired the film with the documentary "Destination Forks: The Real World of Twilight" as a separate DVD, while Best Buy sold the film in a steel case and offered a discount for Bella's bracelet.